From punk gigs in squats to first job at Pentagram… to shaping the UK’s biggest telecom brand — it’s none other than the 'Wizard of Wicklow' himself, Turlough Fortune.

We deep dive into:
→ Childhood logo obsessions & DIY skate-punk roots
→ Touring Europe’s squats & discovering design through fanzines
→ Breaking through at Pentagram and battling imposter syndrome
→ Freelancing, brand strategy & the RA and the Scouts projects
→ The rise of Category Design & why Touchland changed the game
→ TikTok experiments & the future of design in an AI world
→ Big-impact projects like BT & the power of design in business

This episode is packed with raw stories, lessons from the design trenches, and a forward-looking take on how creativity and business collide.

👉 If you’ve ever wondered how to carve your own path in design, branding or business — give this one a watch.

📌 Follow Turlough Fortune: @viewsonbrand (TikTok & Instagram)

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💬 Got thoughts on the future of design? Drop them in the comments — if we hit 50+, we’ll do a Part 2!