Our first guest is Eddie Caldwell — Design Director and co-owner of @fluoro.london. In this premiere episode, we sit down with Eddie to trace his creative evolution — from being the quiet design intern to leading one of the boldest new-age brand and ad agencies in London.

We explore his early influences like experimental legend Neville Brody, the sting of being overlooked by Glasgow School of Art, and how those moments shaped his design philosophy. Now, Eddie is behind standout brands and campaigns for the likes of Beats by Dre, Snoop Dogg, R.A.D, Sweaty Betty, and the beat goes on. If you're into vision, disruption, and the future of creative leadership, this is a conversation you won't want to miss 👀⚡